大山不動尊

法要に助法していただいた僧侶のみなさん、地元の方々、そしてお寺の役員さんたち、並びに大山ご詠歌会と鴨川のご詠歌衆の方々、大山音頭の会と大勢の方々が協力していただき盛大に勤めることができました。この記念法要をきっかけに、より多くの方に大山寺を知っていただき、大山寺の発展の足がかりになることを、これからも祈り続けて行く所存であります。本当にありがとうございました。

これからも大山寺にご参拝いただきますことを念願いたします。

房日新聞さまが、ＹｏｕＴｕｂｅで法要の様子が配信されています。是非ともごらんください。

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来る９月１５日　午後１時３０分より開創１３００年祭の締めくくりとして、焼１３００枚護摩供結願法要を勤めます。この法要はかつて勤めました焼８０００枚護摩供修行を基本とし、６３座の護摩行の間、１０万回の真言をとなえ、そして最後の座に１３００枚の護摩木を焚き尽くすことによって、大山寺を慶賛し、みなさまの諸願成就と世の中の平和を祈り尽く護摩法要です。当日には、添護摩札（１枚５００円）を用意しております。それにお名前と願い事を書き。直接みなさんご自身で護摩の火に投じて、願い事を祈念することができます。（午後２時３０分ころ）　是非ともご参拝ください。

焼１３００枚護摩案内ポスター平塚住所２

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The UK’s Thirst for Coca-Cola: A Masterclass in Market Strategy

投稿日: 2024-08-20 作成者:

In the fiercely competitive beverage industry, the success of a brand is not merely about the taste of its product, but the genius of its market strategy. For Coca-Cola, a name that has become a global icon, its approach in the United Kingdom is a perfect case study in adapting a universal brand to a specific market’s nuances. From distribution and pricing to marketing and product diversification, Coca-Cola’s sales policy in the UK is a meticulously planned operation designed to maintain its market dominance and appeal to a discerning consumer base.

Adapting a Global Giant to Local Tastes

One of the cornerstones of Coca-Cola’s strategy in the UK is its deep understanding of the local consumer. The UK market is highly dynamic and sensitive to trends in health, wellness, and environmental sustainability. Coca-Cola has strategically responded to these trends by introducing a wide range of product variations. The brand is no longer just about the classic red can; it now offers Coca-Cola Zero Sugar, Diet Coke, and a variety of other low- and no-sugar options. This diversification is a direct response to the UK’s sugar tax, implemented in 2018, which incentivized companies to reduce the sugar content in their beverages. By offering these alternatives, Coca-Cola has ensured it remains a relevant choice for health-conscious consumers without alienating its traditional fanbase. This adaptability shows how Coca-Cola prioritizes local market needs over a one-size-fits-all global approach.

Pricing and Promotion: The Art of Availability

Coca-Cola’s pricing policy in the UK is highly sophisticated, utilizing a tiered structure to appeal to different segments. The brand’s products are available at a variety of price points, from multi-packs in supermarkets that offer value for money, to single cans in convenience stores and vending machines priced for instant consumption. This tiered approach, combined with frequent promotional campaigns, such as “buy one, get one free” deals and seasonal offers, keeps Coca-Cola in the public eye and makes it a cost-effective choice for many. The brand’s ability to be available everywhere, from high-end restaurants to local corner shops, is a testament to its robust distribution network and its strategy of ubiquity. The company’s logistics and supply chain are finely tuned to ensure that a refreshing Coca-Cola is always within arm’s reach, regardless of location.

The Power of Marketing and Brand Loyalty

No discussion of Coca-Cola’s UK sales strategy would be complete without mentioning its unparalleled marketing efforts. The brand has mastered the art of creating an emotional connection with consumers. Its campaigns, such as the famous “Holidays Are Coming” Christmas ad, are cultural touchstones that have become ingrained in the British psyche. This marketing focuses less on the product itself and more on the feelings and associations it evokes: happiness, togetherness, and celebration. This approach builds deep-seated brand loyalty, turning Coca-Cola from just a drink into a symbol of joy. The brand also leverages digital marketing and social media extensively to engage a younger audience, using platforms like Instagram and TikTok to create viral content and connect with new generations of Coca-Cola drinkers. These efforts are crucial for maintaining the brand’s iconic status.

A Focus on Sustainability and Responsibility

In recent years, corporate social responsibility has become a critical factor for consumers. Coca-Cola has responded to this by making significant strides in its sustainability efforts in the UK. The company has invested heavily in initiatives to increase the use of recycled plastic in its bottles and has set ambitious targets for its packaging to be fully recyclable. By aligning its sales strategy with environmental values, Coca-Cola not only meets regulatory requirements but also builds trust and goodwill with consumers who prioritize eco-friendly brands. This focus on sustainability reinforces Coca-Cola’s image as a responsible and forward-thinking company. The brand’s commitment to a circular economy for its packaging is a powerful message that resonates with modern UK consumers and solidifies its position as a market leader.

The Future of Coca-Cola in the UK

As the UK market continues to evolve, so too will Coca-Cola’s sales strategy. The brand is increasingly focused on innovation, exploring new product categories such as energy drinks and flavored waters, and leveraging technology to enhance its consumer experience. Coca-Cola is also using data analytics to better understand consumer habits and preferences, allowing it to tailor its marketing and product offerings with even greater precision. By staying adaptable, relevant, and deeply connected to its UK audience, Coca-Cola is poised to continue its reign as a beverage powerhouse. Its masterful blend of local adaptation, strategic pricing, powerful marketing, and corporate responsibility is a playbook for success in any modern market, ensuring that the legacy of Coca-Cola will thrive for years to come.

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令和6年5月19日柴燈大護摩供火渡り祭開催

投稿日: 2024-04-26 作成者: oyaedit01

大山寺開創１３００年祭に合わせて恒例の柴燈大護摩供火渡り祭を開催します。毎年勤められています法要をさらににぎやかに行う予定です。是非とも参拝して下さい。時間は午前１０時からです。

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花祭り・大般若経６００巻転読会法要

投稿日: 2024-03-18 作成者: oyaedit01

４月７日午後１時半より、開創１３００年記念、花祭り・大般若経６００巻転読会法要を勤めます。

本堂正面左にお釈迦様の誕生仏がおられる、花で飾られた花御堂を設置し、参拝の皆さまに甘茶をかけていただきます。その後、本堂内で大勢のお坊さんが一斉に大般若経６００巻を転読します。このお経の風にあたると今年１年病気をしないと伝えられます。

どうぞご参拝ください。

花祭り2024

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大山寺開創１３００年祭のご案内

投稿日: 2024-03-10 作成者: oyaedit01

令和６年４月７日花祭り・大般若６００巻転読会法要をかわきりに、大山寺開創１３００年祭が始まります。

４月７日の法要は、午後１時３０分開始。ご詠歌法要。１２人以上の僧侶による大般若経６００巻転読会の法要が勤められます。転読されている大般若経の風にあたるとわざわい、風邪などの病気をしないと言われています。

９月１５日までの間、記念行事が開催されます。

随時ご案内いたします。ご参拝をお待ちしております。

大山寺千参百年祭

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柴燈護摩火渡り祭開催

花まつり　大般若６００巻転読会法要を開催します

大山寺節分会開催

令和７年元旦修正会　除夜の鐘・大護摩供法要

開創１３００年記念　焼１３００枚護摩供結願法要成満

開創１３００年祭　結願法要厳修

The UK’s Thirst for Coca-Cola: A Masterclass in Market Strategy

Adapting a Global Giant to Local Tastes

Pricing and Promotion: The Art of Availability

The Power of Marketing and Brand Loyalty

A Focus on Sustainability and Responsibility

The Future of Coca-Cola in the UK

令和6年5月19日柴燈大護摩供火渡り祭開催

花祭り・大般若経６００巻転読会法要

大山寺開創１３００年祭のご案内

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